Free Lynda Courses

Author: Jonah Berger Released: 2/8/2014 Skill Level: Intermediate Duration: 1h 1m Why do some ideas spread while others fade away? Jonah Berger, PhD, professor of marketing at the Wharton School and author of the best-selling book Contagious: Why Things Catch On, reveals the secrets behind the science of social transmission. Discover what leads people to share content online and off, including social currency, triggers, emotion, public use, practical value, and storytelling. Learn what separates the best brands and stories from the rest in this example-rich course. Topics include: Summarize the advantages of word-of-mouth advertising. Identify the six STEPPS to getting people to share. Explain the effects of a trigger. Describe the function of social proof. Recall the most effective strategies for spreading a marketing message. Recognize two components in a story meant to help spread a business message. Exercise Files https://drive.google.com/open?...

Author: Ian Lurie Released: 5/30/2014 Skill Level: Intermediate Duration: 1h 51m Copy is the heart and soul of almost every marketing endeavor. Get a great foundation for all your campaigns with this course. Ian Lurie shows how to write copy that tells your story and sells your product or brand. Learn about the different types of copywriting, the benefits of drafting on paper (yes, paper!), observing general rules, writing headlines, selling the page, and rewriting existing copy to optimize it for different outlets and platforms. Ian shows how to manage a copyediting team, a brand voice, and an editorial calendar. Topics include: What is copywriting? Writing the first draft Writing and testing headlines Structuring copy for print vs. online delivery Using typography effectively Rewriting copy Managing a team of copywriters Exercise Files https://drive.google.com/open?id=1Ee6KKPyyn37lYXbpY3IzFs4ymDhgLDMq ...

Author: Melodie Tao Released: 10/9/2019 Skill Level: Beginner Duration: 36m 29s Long live email! While rumors of its death persist, your email newsletter is still one of the most powerful ways to connect with your audience and stay top of mind. Customers appreciate something concrete, curated, and well written in their inbox. In this course, Melodie Tao covers best practices for integrating email newsletters into your own content marketing strategy. Melodie details the importance of growing your database, customizing emails for different types of customers, integrating social media, and being consistent. She also includes tips for writing effective emails, like irresistible subject lines and calls to action.

Author: Dayna Rothman Released: 7/9/2015 Skill Level: Intermediate Duration: 1h 5m Content Marketing is a series of courses designed to help marketers think differently about content and its potential to elevate your brand in a crowded marketing landscape. This installment focuses on blogs, which provide a different avenue for reaching customers online. Are you a business that needs to start a blog from scratch? Dayna Rothman, senior marketer at Marketo, shows how to choose a blogging platform and design your first blog. Then she dives into creating content that will drive conversions—writing on your own or with inside and outside contributors. Finally, she explains how to promote your blog and measure the impact of your marketing efforts. Start now and learn how to connect with customers and market your business online with great blog content. This course is part of a Learning Path approved by the American Marketing Association. Gain the skills you need to beco...

Author: Martin Waxman Released: 5/14/2018 Skill Level: Beginner Duration: 32m 43s Podcasting is a great way to promote a brand or build a following. In this course, public relations and social media expert Martin Waxman shows you how to create a successful podcast from the ground up. It starts with understanding your customers—and tailoring your podcast to their interests. Martin then shows how to choose the theme and format for your podcast and select quality gear that won't blow your marketing budget. He shares advice for finding the right guests, as well as the right resources to record, edit, and publish your podcast. Finally, Martin explains how to promote your podcast and measure the results. Topics include: Explain how to assess your resources and budget before starting a podcast. Summarize the importance of keeping a content calendar. Describe how to measure the success of your podcast. Exercise Files https://drive.google.com/open?id=1j9jOfg_Wm...

Author: Dayna Rothman Released: 5/7/2015 Skill Level: Beginner Duration: 2h 1m Create messaging that breaks through to buyers and tells the story of your brand with content marketing. Expert Dayna Rothman explains fundamental content marketing concepts and benefits, and then explores how to craft a content marketing strategy in organizations of all sizes. The course explores creating a content plan, choosing content types, and developing an editorial calendar. It also explains how to write, edit, and design content, as well as choose the right mix of content and curate it for maximum impact, and closes with tips on measuring the impact of your content marketing efforts. This course is part of a Learning Path approved by the American Marketing Association. Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to ...