Content Marketing: Blogs


Author: Dayna Rothman
Released: 7/9/2015
Skill Level: Intermediate
Duration: 1h 5m



Content Marketing is a series of courses designed to help marketers think differently about content and its potential to elevate your brand in a crowded marketing landscape. This installment focuses on blogs, which provide a different avenue for reaching customers online.
Are you a business that needs to start a blog from scratch? Dayna Rothman, senior marketer at Marketo, shows how to choose a blogging platform and design your first blog. Then she dives into creating content that will drive conversions—writing on your own or with inside and outside contributors. Finally, she explains how to promote your blog and measure the impact of your marketing efforts. Start now and learn how to connect with customers and market your business online with great blog content.
This course is part of a Learning Path approved by the American Marketing Association.
Gain the skills you need to become an AMA Professional Certified Marketer (PCM) in Digital Marketing by using the industry-leading courses and resources in the Learning Path. Take the AMA certification exam to show that you have what it takes to lead the digital transformation.
Topics include:
Recognize three factors to consider when selecting a blogging platform.
Recall the key function of the post title.
List three characteristics of good visuals for a blog post.
Determine the first place to promote a blog post.
Identify the benefits of using influencer marketing strategies.
Summarize three types of goals you might set for your blog.

Exercise Files
https://drive.google.com/open?id=1Xxbhb-4DbPYTEZrarjgB-DPpEZYh7PCc


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